Unlocking growth with a new generation of DIYers through a shelf-optimized packaging redesign.
The legacy packaging system relied on functional trust and brand familiarity which was enough to keep repeat buyers engaged but invisible to the growth target. Younger homeowners, especially Millennials entering the DIY category, didn’t recognize the brand’s value. Shelf clutter and lack of visual hierarchy made it difficult to decode which product did what and why it is better than other solutions – like hiring a Pro.
Our research uncovered growth opportunities with younger, project-based consumers seeking simple, powerful outdoor solutions. These audiences wanted quick results, ease of use, and products that felt more like tools than chores.
The final design was engineered to meet those needs. Larger branding, stronger SKU contrast, bold visual cues, and sparkline treatments communicated the “fast, effective clean” promise. While systematized icons and layout guided product differentiation at shelf.
