Types.
NICE PACKAGE, Design
The Problem with Packaging Design That Looks Different.
Most brands chase standout visuals without asking a harder question, does it make the product easier to recognize and buy? That gap kills performance. If your design stands out but doesn’t convert, it’s failing. Want to see why? Read on.
Category Insights, Shopping With Christy
Why Rao’s Soup Misses the Mark on This Packaging Design.
Brand extension can be a powerful growth strategy, but only if it’s executed with clarity. In this case, the transition from pasta sauce into soup creates confusion rather than differentiation. The biggest issue is visual overlap. Using the same jar, color palette, and overall look as the pasta sauce line makes it difficult to immediately…
Category Insights
This Retail Display Tells You Everything About a Brand in Trouble
When packaging starts working against the brand, it shows up quickly, especially on the shelf. In this case, the execution creates confusion instead of clarity. The most immediate issue is readability. If shoppers can’t quickly identify the brand name or fully read the tagline, the pack loses its primary job: recognition. “Thirst’s worst” is a…
Category Insights
Why This Parent and CPG Marketer Secretly Loves This “White” Bread
Sometimes the most powerful packaging change is verbal. A single line of copy can unlock the entire value proposition. In this case, the product already solved a real consumer tension: the desire for healthier bread that still feels and tastes like white bread. But previously, that benefit was implied rather than stated. Shoppers had to…
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