Types.
Testing
Increase CPG Pack Performance with Visual Impact Testing.
Are you absolutely sure of your product’s visual impact against competitors? Do you truly know how consumers will perceive your brand during the crucial few seconds when they pause to scan the shelf? If you’re like most CPG brands, the answer is probably no. But it doesn’t have to stay that way. Through the right…
Strategy
10 Powerful Rebranding Tips To Outperform The Competitors.
In 2023, a study revealed that 83% of companies had undertaken a rebrand. Your competitors are evolving; are you still holding onto outdated branding strategies? It’s time to take action before your brand fades into the background. These rebranding tips will turn your sinking brand into an industry leader. These aren’t just generic tips—they’re proven…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.