Package Design
that wins at shelf.
Increase in purchase intent.
How We Work.
Creative packaging design backed by our performance guarantee.
Winning at retail goes beyond aesthetics; it’s about strategically converting consumers from consideration to purchase. With decades of experience launching category-leading products, we grasp category dynamics and consumer behaviors, uncovering the insights necessary to craft compelling value propositions and effective purchase drivers for your packaging. By integrating these insights with our world-class creative team, we ensure your packaging not only captures attention but also drives trial, delivering a high-return, low-risk outcome for your brand.
Every design choice is validated through our stage-gate like consumer testing methodology. We start with a baseline test, comparing your existing design against top competitors on the shelf. This allows us to pinpoint the strengths and weaknesses of your current packaging. As we validate purchase drivers and concepts, each iteration optimizes for greater shelf impact, ensuring your brand stands out and drives more purchase in the competitive set.
Services.
Our packaging design capabilities
Structural Design
Distinctive packaging that leverages form, shape, and usability to capture attention, build memorability, and establish identity protection within the category.
Packaging Baseline Test
Evaluating consumer perceptions of your existing packaging design against key competitors, identifying strengths, weaknesses, and new opportunities through a targeted analysis of category attributes.
Packaging Graphics Design
Packaging graphics that resonate with consumers, exploring various creative directions to enhance brand recall and ensure a memorable impact.
Claims Optimization
Refine and prioritize specific statements or assertions about the product's benefits or features to ensure they are compelling and persuasive to the consumer.
Purchase Driver Messaging
Develop, test and rank key messages, claims, communication hierarchy, and highlight those that can be omitted or moved to secondary panels, ensuring the font of pack messaging has maximum impact.
Claims & Communication Test
Uncover high performance value propositions, claims and RTB’s with highly predictive quantitative data and qualitative feedback to optimize PDP messaging.
Design Diagnostic Test
Gain actionable insights on your packaging's strengths and weaknesses to inform targeted improvements.
Purchasing Intent Test
Measure consumer likelihood to choose your product over competitors in a simulated shopping environment.
Production Artwork
Finalizing detailed design files for packaging, ensuring precision in graphics, color consistency, and print specifications for accurate and high-quality production.
Integration.
How we build
brands that win.
We’ve taken the best ideas, approaches, and methodologies across the functions that matter most when developing a brand: Strategy, Design, and Insights. By recruiting top-tier talent from world-class CPGs, renowned agencies, and leading research firms and putting them together on one team, we move faster and better to develop brands that win customers, not just awards.
Strategy
Led by former brand managers from blue-chip CPG companies who understand your business challenges and market dynamics.
Design
Creative experts trained at top brand agencies, translating consumer insights into impactful designs for major CPG brands.
Testing
Modern consumer testing that simulates real retail environments, mapping the crucial 10-second buyer journey.
Our Results.
Explore Data-Driven
Success Stories
We lead all our clients toward objective wins across every category.
Positioning.
Brand positioning & packaging drive 2x sales in 3 Months.
Creative.
30% sales lift after packaging refresh for Yucatan.
A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.
Innovation.
7-Point Purchase Intent Lift for the Leader in Bloody Mary Mixes.
Our packaging refresh increased Zing Zang’s purchase intent by 7 points, revitalizing the brand and expanding market share across its cocktail mixer and Ready-to-Drink lines.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
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What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.