Types.
Positioning, Innovation, Strategy
The Key to Mitigating Potential Market Mapping Disadvantages.
Think you know your market? Think again. Market mapping can create blind spots, overcomplicate strategy, and give a false sense of security—costing brands millions. Here’s where it goes wrong and how to do it right.
Positioning, Innovation, Strategy, Design
Competitive Audits for CPG Brands to Gain a Market Edge.
Struggling to stand out in the crowded consumer packaged goods (CPG) market? A competitive audit can reveal hidden opportunities, expose competitor weaknesses, and help you refine your strategy for maximum impact. Discover how data-driven insights can give your brand the edge it needs to dominate the shelves and win customer loyalty.
Positioning, Innovation, Strategy
Brand Personality Development For CPG Companies.
Discover the process of brand personality development for CPG brands. Learn the steps to stand out, earn trust, and become a go-to choice for your customers.
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A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.