Topics.
PositioningInnovation, Positioning, Strategy
Crafting A Winning Identity Through Brand Ideation.
Every second your brand exists on a shelf or a screen, it’s being judged harshly. Consumers are making split-second decisions, and if your identity doesn’t connect instantly, it’s game over. That’s why brand ideation isn’t just important—it’s essential.
Innovation, Positioning
CPG Product Line Stretching For Increased Market Share.
When Cadbury launched its instant mashed potatoes, we had a clear example of where product line stretching doesn’t work. But, when Dole stretched its product line from canned fruit to frozen fruit bars, consumers received the stretch well. These contrasting outcomes indicate that product line extensions can be risky if improperly executed but a real…
Innovation, Positioning, Strategy
How To Craft Winning Brand Style Guides.
Inconsistent logos, shifting colors, mismatched fonts—sound familiar? Without a brand style guide, your brand loses recognition and trust. The world’s strongest brands don’t leave their identity to chance, and neither should you. Want to create a brand style guide that locks in consistency while allowing creative flexibility? Read on to learn how.
Design, Positioning
Things You Must Know About Eco Friendly Packaging Design.
Discover how to create eco friendly packaging design that boosts sales, meets sustainability goals, and stands out on shelves—without costly mistakes.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.