Types.
Positioning
How to Position Your CPG Brand Extension for Market Success.
When should CPGs consider a brand extension? What are the risks? Learn how the right consumer insights can guide your brand extension to greater success.
Design, Innovation, Positioning, Strategy
A No-Nonsense Guide To Winning in CPG and Retail.
Learn the secrets to winning in CPG and Retail landscape. Discover the art of crafting a memorable brand identity that generate sales in retail landscape.
Positioning
View Your CPG brand extension through these 4 lenses to get it right.
Innovating a CPG brand extension — whether you’re iterating on an existing product or entering a new category altogether — can be a valuable strategy to drive growth. Doing so may allow you to attract new consumers, capture more space on the retail shelf, stay relevant to existing customers, outpace the competition, and — ultimately — achieve higher brand visibility and awareness.
Innovation, Positioning, Strategy
Crafting A Winning Identity Through Brand Ideation.
Every second your brand exists on a shelf or a screen, it’s being judged harshly. Consumers are making split-second decisions, and if your identity doesn’t connect instantly, it’s game over. That’s why brand ideation isn’t just important—it’s essential.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.