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Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

Innovation

Why Package-First Innovation is Your Key to Market Success.

Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

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Innovation, NICE PACKAGE, Positioning

How Not To Be Another “Me Too” Brand.

Most brands start strong—until they don’t. Learn how to stand out and stay ahead as competition grows and challengers emerge.

Innovation, Positioning, Strategy

The Strategic Choice Between a Sub Brand vs Brand Extension.

Sub-brand vs. brand extension—which is right for your CPG brand? Learn the key differences, risks, and strategies to make the smartest choice. Read now.

Positioning

CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Innovation, Positioning, Strategy

The Smart Way to Build a Hybrid Brand Architecture in CPG.

Discover how hybrid brand architecture strengthens brand equity, prevents confusion, and drives CPG growth with a smarter, scalable brand strategy.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.