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Testing

The CPG’s Guide To Understanding Packaging Design Testing.

Suppose you’re going through a packaging redesign for your product. In that case, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging an extra boost to your brand needs. It’s all a part of the process, but how…

Testing

Consumer Testing Product Names to Increase Sales.

In the past, we’ve discussed how to structure your packaging design for maximum shelf appeal, and how to leverage your packaging to be more engaging. But today, we’d like to talk about one design element that we believe doesn’t get enough attention in the design space: your product name. What’s In a Name? In many…

Testing

Understanding Package Design Testing for CPG Brands.

Packaging is the face of your product. It’s a key driver of sales in retail environments and is a chief way to differentiate yourself from competitors. But in our experience, many companies don’t give the packaging design process the respect it deserves. This article covers the key CPG package design testing methods to determine shelf…

Strategy, Design, Testing

The Complete Guide to Food Packaging Design.