Types.
Strategy, Design, Testing
A Complete Guide On How To Rebrand A Company.
How can businesses realign with their core values and stay relevant in the ever-evolving marketing trends? How can they effectively dispel negative perceptions and enhance their market share? The answer lies in a well-planned rebranding strategy. In this article, you will learn how to rebrand a company and what it takes to develop a successful…
Testing
Why Purchase Intent is the Most Important Metric for CPG Brands.
The livelihood of any business lies in its ability to take a consumer from interest to transaction. You can win or lose shelf space based on the initial and repeatable sales a product creates. The metric most vital to moving the revenue needle is purchase intent. You can’t control the number of consumers that pass…
Strategy, Testing
Consumer Testing, Brand Strategy, and Messaging.
Launching a new brand or rebranding can be risky. How can you be sure that consumers will like the “new you” or whether it’ll end up driving people away? Some businesses have lost hundreds of millions of dollars on ill-advised rebranding decisions. Consumer testing is an important part of any brand strategy. You need to…
Testing
Packaging Design Testing: It’s a Big Deal.
Your packaging design is more than just a pretty face for your product. It’s a powerful marketing tool designed to attract consumers. According to surveys, 72% of Americans say packaging design influences their purchasing decisions. The more your customers like the packaging, the more of your stuff they’ll buy. Unlike your online ads or website…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.