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Strategy, Design, Testing

The Importance Of Brand Identity Development.

Strategy, Testing

The Science Of Name Testing For Brands & Products.

Imagine spending hours brainstorming potential brand names only to come up empty handed, finding none that resonate with your target audience. But even for those lucky ones who do find a name they like, these companies make the big mistake of selecting the brand name based on internal opinions without conducting proper name testing with…

Strategy, Design, Testing

A Complete Guide On How To Execute A Rebranding Project.

Despite how exciting it sounds, a rebranding project is always one of the most challenging tasks for companies. It is because there is a massive risk of losing everything at once if the rebrand doesn’t go as planned. And, of course, what else could be worse than seeing your brand crumble to the ground?  To…

Strategy, Design, Testing

Understanding The Process Of Strategic Brand Development.

Point blank, no brand thrives in the market without an effective brand strategy. Successful CPG brands on shelves today invested time and effort into creating an organized brand strategy. Consumer goods companies that have expanded their market share over time have incorporated strategic brand development into their design process. Therefore, brand development isn’t an option; it’s…