Types.
Design, Testing
An Inside Look at FMCG Packaging Design.
The FMCG industry is highly competitive. In the fast-moving consumer goods sector, you compete against heavily advertised big-name brands, viral influencer-led newcomers, and category innovators offering new features and formulations. With such fierce competition, fast-moving consumer goods brands must have a packaging design that nurtures brand differentiation while encouraging consumer engagement to solidify a purchase…
Strategy, Testing
How To Execute A Targeted Go-To-Market Strategy.
It’s go time! Your product is set to launch, and you are eager to get it into the hands of consumers. This takeoff point can make or break a brand; Having a go-to-market strategy makes all the difference. Whether launching a new product or taking an existing product into a new market, strategic planning, and…
Strategy, Testing
A Complete Guide To Brand Name Development.
Are you sure that you’ve put enough thought into your brand name development strategy? Probably not but since you are reading this article, you are on the right track. Since, it is the bedrock of your brand identity it deserves more respect than most companies give to brand name development. Brand names shapes the customer’s…
Strategy, Design, Testing
How To Effectively Approach The Brand Development Process.
Many CPG brands we know and love today spent years of strategic planning and implementation to become as recognized as they are now. For a company to excel in today’s competitive business landscape, you need to go beyond just creating a beautiful logo and a compelling slogan. Although these elements are essential, brand development entails…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.