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Strategy, Design, Testing

How To Perform A Data-Driven Brand Refresh.

Through complacency, declining sales, or a changing market landscape, a brand refresh is a pivotal strategy to rejuvenate a company’s image and re-engage its target audience. But giving your brand a fresh look does not guarantee a solution to these problems. It could result in worse performance than your current branding offers.  Even though refreshing…

Strategy, Testing

Leveraging CPG Insights for Exponential Brand Growth.

Testing

Concept Testing: How To Execute The Process.

Design optimization is critical when launching a new product or relaunching an existing one. But how do you ensure your brand optimizes the design for peak performance? One of the most important ways we can accomplish this is through concept testing.   In this article, we will take a deep dive into concept testing helping you…

Testing

Brand Testing For FMCG and CPG Brands.

What does your go-to-market strategy look like? Does it include a round table of experts tossing out ideas on how to brand and message your product? Have you compiled extensive market research to understand your consumer better?  What about brand testing? Have you worked through focus groups and consumer panels to meet the consumer’s “current”…