Types.
Design, Strategy, Testing
How to perform a successful retail product audit for CPG brands.
Success in retail hinges on visibility and impact. A retail product audit dives deeper than standard store audits, exposing hidden opportunities to dominate the retail store. Aligning insights from retail store audit processes ensures your retail execution outpaces the competition. This isn’t just about checking boxes—it’s about unlocking data-driven strategies that transform shelf presence and…
Testing
Increase CPG Pack Performance with Visual Impact Testing.
Are you absolutely sure of your product’s visual impact against competitors? Do you truly know how consumers will perceive your brand during the crucial few seconds when they pause to scan the shelf? If you’re like most CPG brands, the answer is probably no. But it doesn’t have to stay that way. Through the right…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.