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Design, Strategy, Testing

The ROI of packaging: How to design CPG packs that win with consumers.

Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market share and your spot on the retail shelf. So why do many FMCG and CPG brands treat packaging like an afterthought?  Your product’s packaging is the embodiment of your brand. A silent…

Design, Strategy, Testing

How data-driven package design mitigates the risks of rebranding and boosts ROI.

Rebranding always comes with risks, especially when it comes to updating your CPG pack. The wrong moves could lose you brand equity, confuse your customers, and — ultimately — negatively impact your bottom line. However, there are also risks associated with keeping your CPG brand and packaging the same. When the market tells you it’s…

Testing

Use consumer-tested packaging design to crack the code of impulse purchases.

For many FMCG brands, impulse purchases are the primary means of attracting new consumers and driving increased sales. And the make-or-break factor influencing these snap decisions is, of course, packaging design.  Marketing leaders know this. However, many still rely on intuition instead of data when creating packaging for high-impulse products. Rather than test the packaging…

Design, Strategy, Testing

An Ultimate Guide to Creative Brand Development.