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Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

Innovation

Why Package-First Innovation is Your Key to Market Success.

Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

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Design

5 Tips to Know Before You Start Your Next Package Design.

We all have walked down the aisle of the local supermarket drearily completing our weekly visit to the grocery store only to suddenly back the cart up and look over at the shelf at something that caught our eye. At this moment the designer who created that packaging gets his wings. Well not really but…

Design, More

Understanding Facebook EdgeRank.

EdgeRank is essentially the “formula” that decides if your posts are important to their users.  When a Facebook user is scrolling down their newsfeed, EdgeRank determines what is or is not displayed.   It learns what is important to that user, what they like and what they don’t like.  It is as simple as that….

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.