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Packaging Design – The Last 10 Seconds of Your Marketing

Speed is more than just a 90s action flick and a form of energy-boosting narcotic; it is the method by which we make most of our purchasing decisions. When a customer is in a store, he or she wants to be convinced of the sexiness, worthiness and value of a product instantly, and the most…

Design, More

The 10 Hottest Web Design Trends to Watch for in 2013

Trends are unavoidable and, oftentimes, unexplainable. Nevertheless, many popular innovations represent a genuine need and have endured for many years, like cell phones, bendable plastic straws, and pants. However, because of the far and wide reach of the internet, trends fly around unchecked, causing good ideas and trends to die or fade into obscurity (netbooks,…

Design

5 Tips For Packaging Design That Draws Attention.

Product packaging design isn’t merely about sleek aesthetics and an award-winning graphic design. It’s about creating a look that the consumer feels at their core. This article will provide five packaging design tips (and maybe a few more…) to draw consumers in and keep them there. Here’s what you will learn: The packaging design process…

Design, More

How Color Combinations Impact Your Logo.

Those of us blessed with the gift of color recognition simply adore a beautifully constructed color scheme. Whose heart doesn’t swell with warmth at the sight of a lovely bed of flowers, a gorgeous sunrise or an artfully designed brand logo? Our eyes fill with tears of joy at the very thought. *Sniffle* You see,…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.