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Design, More
8 Reasons Clients Won’t Hire You Again.
Your designs are rock solid; your websites superb. Your packaging strategies unparalleled and your mother thinks you’re handsome. So, why haven’t your clients been calling? You may not be aware of this, but *shifts awkwardly* you are not well liked. There. It had to be said. Why, you ask? What difference should it make if…
Design
10 Rules for Creating a Rock Solid Brand Identity.
Your brand is the visual incarnation of your company’s personality, principles and preferred dog breed. If you want to let your customers know what you stand for; what you value and what you contribute to society in general, you must have a well-defined branding strategy. Here are 10 tips for creating a successful brand identity:
Design, More
HTML 5 Explained……Quickly
HTML 5 is here! It has loads more syntactic features than the previous HTML incarnations, and it can handle video and graphical content without depending upon plugins and application programming interfaces! Isn’t that exciting? You don’t really care, do you? How, might you ask, will this benefit my design concept, my marketing strategy, or my…
Design
Packaging Design Needs to Do More than Look Good
How often have you judged a person based upon a ridiculously unflattering haircut; poor choice of dress shirt or superabundance of piercings? Whether we think it’s shallow or not, humans are a visually oriented species; we’re most comfortable evaluating things based upon appearance, whether it pertains to people, landscapes or dishwasher detergent. We’re particularly harsh…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.