Types.
Design
Club Store Packaging Considerations To Elevate Brand Equity.
In warehouse clubs, where bulk is king and shelf space is premium, your club store packaging isn’t just a container—it’s your brand’s pivotal moment of truth. With millions of shoppers cruising the aisles, your club store packaging has seconds to captivate, communicate value, and outperform the competition. The real question: Is your design optimized for…
Strategy, Design
A Complete Guide For Rebranding Products.
There is a duality to rebranding products in that it is both exciting and frightening at the same time. It’s exciting in that it brings about the possibility of increased brand awareness for capturing more outstanding market share. Conversely, there is also the possibility that time and money invested in the rebranding process could lead to the…
Strategy, Design
Fascinating Brand Innovation Examples Leaders Must Study.
Reviewing brand innovation examples before entering the CPG market is critical for understanding the dynamics of what works and what doesn’t. Studies conducted in 2024 found that only 35% of global CPG launches are genuinely new products, while 65% are renovation–such as line extensions, reformulations, new packaging, or relaunches. As consumer interests evolve continuously, simply…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.