Types.
Design
Why a Short Italian Plumber Is a Household Name.
Raise your hand if you’ve played some version of Mario Brothers/Super Mario Brothers on multiple game consoles. Now, raise your hand if that number of game consoles is more than three. If you are in your forties and still live with your parents, raise your hand. We thought so. The brothers Mario are video game…
Design
3 More Reasons Your Label Is Boring to Customers.
People get bored easily. We know this because in the time it took us to write that last sentence, we got up for coffee, shot a few hoops, watched 13 YouTube cat videos and found three brand new places to scratch ourselves. (Who knew the roof of the mouth could itch?). Question, are people getting…
Design, More
Design School vs Work Experience.
Society is simply more comfortable when their surgeons, aerospace engineers and library scientists have earned a degree from an accredited university. However, work experience has value, too, and it’s certainly possible to learn valuable techniques from observation and association. If you were trapped on a desert island and found you suddenly experienced a brain hemorrhage…
Design
Produce Packaging: Is Your Banana Wrapped in Plastic?
In an ideal world, there would be no need for packaging; every food item, electronic item or home accent would come encased in an impenetrable, invisible shield, protecting it from the rigors of transportation. Potato chips would all be whole (without exception), laptops would arrive without a scratch, and ceramic figurines would remain un-shattered. Unfortunately…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.