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Design, More
The Last 4 Reasons Your Label Is Boring.
Do you want to construct a dam at the mouth of your revenue stream? Do you want your product to remain anonymous, unloved and possibly ridiculed? Try as we might, our feverish attempts to enliven your labeling strategies have come to nothing. Why must you be so hard-headed? We just want to cry. Labels are…
Design
Brand Innovation: Stop Imitating, Start Innovating
Even though many sales and marketing representatives have personalities that can often be described as competitive with a dash of homicidal, the sales and marketing world is chock full of fear. This is why, as you have undoubtedly noticed, many marketing strategies, brands, logos and campaigns seem really, really similar.
Design, More
Coca-Cola Label Strategy: SmashBrand-Cola, Anyone?
Coca-Cola (or as we like to call it, Zeus Almighty of all corporate brands, Coca Cola be praised) has devised a labeling strategy for United Kingdom customers where every bottle of Coke can be branded with the name of the purchaser. For the sake of ease and simplicity, Coca Cola has helpfully created labels with…
Design
Package Design Conference 2013 – We Invade San Francisco
Yes we’re goin’ to Saaaan Fraaaancisco for a packaging design conference. Nevertheless, the question remains: will we wear flowers in our hair? In just a few short weeks, the SmashBrand team will head to San Francisco to attend the 2013 Package Design Conference. This third annual conference features a cornucopia of seminars, lectures, networking opportunities…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.