Types.
Design
CPG Insight: Environmental Concerns Becoming More Mainstream.
Environmental concerns are not merely a trend; they are issues crucial to the endurance of the planet and the entire human (and animal) population. That being said, making your product packaging environmentally friendly is a great way to boost sales and appeal to a young, hip demographic. Cynical? Maybe. Realistic? You betcha.
Design, More
Brand Strategy: What Makes You So Special?
What makes us truly spectacular? Well, our humble attitude certainly contributes to our overall wonderfulness, as does our ability to recognize our own flaws [few] and listen to the opinions of our peers, no matter how stupid they may be. We kid; we jest. But seriously, what qualities must a product packaging design agency have…
Design, More
Why You Don’t Want to Go off the Grid.
If you’ve ever been soothed by the predictability and rigid organization of ice cube trays, demanded the ease and comfort of a lunch packed in a bento box or found Excel spreadsheets sexy, then read on, my obsessive/compulsive friend. An appropriately sized grid pattern is at the root of all well-structured Web design. It may…
Design, More
Matching the Ceiling to the Carpet
If you have a multitude of bar piercings, horn implants, tattoos and earlobe plates, your career as a neurosurgeon, lawyer or funeral director could suffer. In fact, your choice of adornment happens to be perfectly suited to the clients of the aforementioned professionals (head trauma victim, criminal or corpse, respectively). Judgmental? Perhaps, but we nonetheless…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.