Types.
Design
Ice Cold Coke Takes on a New Meaning.
Because mere refrigeration can’t sufficiently achieve an acceptable level of coldness in carbonated beverages, Coca-Cola has issued a new, experimental bottle made entirely of ice. Far from being a mere gimmick, this new bottle – which was recently made available to the Columbian market – simply gives the consumer exactly what he/she has been clambering…
Design, More
5 Tips for Effective Label Writing
Effective Label Writing one of the most deceptively simple aspects of label design, is all too frequently taken for granted. We might think that the ability to read and write might carry us through the process with relative ease, but surprisingly, these skills are often not enough. We don’t want to seem as though we…
Design
Packaging Design Mistakes: Why Brands Fail To Perform
The CPG industry is littered with design fails. We expect packaging design mistakes from small companies with minimal resources. Due in part to capital constraints, small brands must assume what causes a consumer to purchase. What we do not expect but is almost as common is that companies with a significant amount of investment capital…
Design
Packaging Design 101: Don’t Assume Anything.
There’s an old expression — possibly firstborn from the TV show “The Odd Couple,” but we won’t get all anthropological – that goes: “To ASSUME is to make an ASS of U and ME.” Clever, huh? And largely true, although some assumptions in life are necessary — we ASSUME that a bullet to the head…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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