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Website Design: CSS4 Isn’t Here – Everyone Relax.

Remember when everyone was so excited about PlayStation 3? Doesn’t that seem like only yesterday? Now, PlayStation 4 is being rolled out, and everyone who bought the Super Slim PS3 in 2012 already feels like they got taken. Well, we’ve brought this on ourselves, frankly. Our fascination for the latest “thing” has encouraged technological development…

Design

Packaging Redesign: Don’t Let Snobbery Prevent Change.

There is no one guiltier of snobbery than wine aficionados โ€“ with their fancy-schmancy cellars and their “Idiot’s Guides” and their insistence that wine not be packaged in pop-top cans. Sheesh, it’s just a drink, guys; calm down.

Design

Structural Packaging Strength: Men Are No Longer Needed.

Everyone at one time or another, has handed off a tightly lidded container to someone with bulging muscles to twist open easily and proudly. Unfortunately, the population that achieved massive muscles from hard manual labor has diminished significantly, and it’s a safe bet that the ripped and shredded person next to you got that way…

Design, More

Case Study: Yahoo’s New Logo – Not So Awesome.

Yahoo! spent the month of August having fun with logos; it switched up its purple, exclamation pointed badge every day between August 5th and September 4th, and unveiled its newest logo incarnation… [Drum roll] A purple, exclamation-pointed badge that looks like a Microsoft Word font. Really?

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.