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10 Inspiring Label Designs From the Food & Drink Industry.
Every now and again we like to shuffle through our favorite inspiring label designs and highlight some of what we consider the most interesting and inspirational. These exciting, enticing and, occasionally, delicious label designs will hopefully jar loose some creative genius from your stagnant brain, and get you on the road to designing your own…
Design
5 Keys On How To Create An Award-winning Beverage Design.
The beverage industry makes up some of the most eye-catching designs. They’re like flagships for eye appeal; everyone wants one when it’s in the impulse-buy section. And, as expected, there are plenty of award opportunities and prestige for the beverage label design category. Earth-shattering designs are not always possible (sometimes, clients don’t want that), but…
Design
8 Ways To Differentiate Your Skincare Packaging Design.
Skincare is a luxury item where shoppers redefine the word “need” to fit their wants. As such, strong branding, shapely packaging, & attractive labeling sways consumers purchasing decisions for this CPG category making skincare packaging design critical to your cosmetic line’s success. This article looks at eight packaging design components for skin care products that…
Design
What to Ask Your Packaging Design Company.
Client: I need a new package designed!Package Designer: I design amazing packaging!Client: Sold![Client and designer skip off into the sunset, hand-in-hand] Oh, if only it were this easy. Let’s talk about what you should ask packaging design companies before hiring them.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.