Types.
Design
3 Packaging Design Tips to Change Your Buyer from Joe Shmoe to a 1-percenter.
When it comes to our buying choices, our first impressions, for better or worse, impact us more than we care to admit. We like to think of ourselves as savvy shoppers; the sort of people who aren’t in thrall to the superficial allure of high end packaging design, but if we saw a genuine Rembrandt…
Design
Differences Between What You Like About Your Packaging Design vs. Your Customers.
Look at some of the most popular packaging design blogs and publications. You’ll notice a large proportion of highlighted branding and package design is dedicated to product packaging that you simply never see in Walgreen’s or Ralph’s or any other store in which your customer shops. This phenomenon isn’t unique to graphic or package…
Design
4 Funny Business Destroying Packaging Design Mistakes.
Luxury packaging design is certainly the most fun category of package design; who wouldn’t love to sit around and develop new ways to display bottles of bourbon whiskey, artisan chocolates or hand-held digital transmogrification devices? Unfortunately, because there’s often a great deal of leeway given to luxury packaging design, we can also fall into some…
Design
Three Ways Your Packaging Affects Your Shelf Placement
In supermarkets, drugstore,s and specialty store shelves, there is a definite hierarchy among products; certain products are placed very highly, while others are placed on the bottom shelf with the off-brands and the canvas sacks of grains. Products that sit on the shelves at the easy eye-level of the consumer are significantly more likely to…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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