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Product Label Translation: How To Get It Right.
Any self-respecting label designer wants his label to “pop”; not only for the typography and the alluring color scheme but for the catchy phrasing of the product and brand names. However, when the label pops because it promises a “Magic Old Skin Remedy,” it might not have the consumer appeal the designer originally intended. Yes,…
Design
Guilty as Charged – 4 Misconceptions about Brand Identity.
In the branding and logo design field, it’s not uncommon for us to hear “civilians” (noun. 1. those regarded by members of a profession as not belonging; 2. people less dorky than us) use the terms brand and logo interchangeably. While this is a recurring issue, it’s not the only misconception about brand identity. Countering…
Design
Packaging Design: Cardboard Boxes, More than Just for the Homeless.
… They’re also great for frenzied do-it-yourselfers, baby kittens, and re-gifting birthday presents. Of course, we are just kidding. Cardboard is a highly useful and important material, and we want to explain the manufacturing and fabricating process in explicit detail, except, of course, if we did that, we would instantly die of boredom. Regardless, cardboard…
Design
The Secret that Makes or Breaks Your Energy Drink Design.
Since the millennium, the energy drink market has shot up from millions to billions, and even though only three or four brands dominate it, there are now dozens of different makers flooding the shelves with colorful chaos. It’s a tough task for a new brand to distinguish itself in that noisy crowd and break out…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.