Types.
Design
5 Factors Consumers Consider When Choosing Your Product.
Studying the target customer is a massive undertaking that can make your head pound as you perform consumer behavioral analysis to determine which factors are most important for a product packaging design. Customer habits are predictable yet weird and illogical. They are often based less on value and need and more on immediate emotional comfort….
Design
Packaging Design: Think Outside the Box with Boxes.
There’s nothing more exciting than a good, sturdy box! Okay – so there are tons of things more exciting than boxes. Hourglass shapes, for one. Winning lottery tickets. Regardless, boxes can be used successfully in various creative packaging design concepts – even ones that don’t initially seem to merit a box shape. It’s only a…
Design
Designers Guide: 4 Must-try Package Design Programs.
While we strongly advise using a bona fide packaging design company to design product packaging, the design protégé can come up with his or her own legitimate structured design ideas with the help of decent tools.
Design
3 Reasons Why Customers Will Choose Your Bottle.
Customers don’t spend much time studying beverage bottles on store shelves. They look for the product they’re familiar with, the product they’ve heard good things about or the product that’s the best looking (we’re kind of like turkeys in this way). So, what key features will you have to have included in the bottle design…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.