Types.
Design
The story behind Patrón’s Packaging design.
Consumers are all about looks when choosing which food and beverages to buy. This fact is evidenced by the unbridled success of the recurrent Carl’s Jr. ad campaign featuring Kate Upton, Heidi Klum, and other stars seductively chomping on a cheeseburger. Like Carl (or would it be Carl Jr.?), tequila maker Patrón also understands that…
Design
Case Study: 3 Packaging Lessons from the Olympics.
It makes perfect sense that certain brands’ packaging designs have capitalized upon the 2014 Winter Olympic Games. Clearly, bottled sports drinks, health foods and athletic equipment will probably experience a sales spike as consumers become enthusiastic about sports and fitness, but some products have nothing whatsoever to do with health or athletic performance that are…
Design
The Top 5 Complaints Consumers Have about Your Packaging.
Package designers are notorious for thinking of packaging concepts that appeal to package designers more than the general public. If they wind up on the shelves, these package designs could turn the packaging, marketing and whatever-product-they-contain’s world upside down. Or they could thoroughly confuse or offend the audience they’re trying to attract and bring shame…
Design
Sports Drink Design: 4 Ways to Get Athletes to Buy.
There are as many sports drink brands as there are sports. If your sports beverage is going to compete in this cutthroat market, it’s going to have some quality that differentiates it from the pack. But what? An endorsement from a famous ex-athlete? An as-yet un-FDA approved performance enhancing ingredient that prevents chafing? Flecks of…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.