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Design
3 Examples of Packaging Redesign Gone Horribly Wrong.
Media constantly bombards Americans with messaging, encouraging us to reinvent ourselves. Supposedly, it’s never too late to start over or define a “new you,” whatever that means. While this may be true for folks in the self-help industry, packaging redesign companies know that reinventing ourselves can be difficult and disastrous if handled poorly. This doesn’t…
Design
Owners Guide: Signs Your Product Really Needs a Rebrand.
Every product’s popularity waxes and wanes (well, to be fair, sometimes it never waxes), and when the periods of wane are significantly longer than the periods of wax, you may want to rethink your brand strategy. The first part of a brand strategy is evaluating one’s brand identity. The second part before you jump to…
Design
The No. 1 Mistake in Minimalist Packaging Design.
Are you more interested in a simple yet unclear packaging concept, or do you gravitate towards products whose purpose is made clear by elegant packaging designs? Since you are reading an article about minimalist packaging design, we will assume you have a tendency towards simplicity. Either way, you are reading this article to discover how…
Design
Metric Vs. Imperial: Why You Still Buy Eggs by the Dozen.
It may seem as though there is no explanation behind the number of products in a package apart from the revenue considerations of the manufacturer, but there are actually reasons behind it. Those reasons may be outdated, flimsy and sometimes stretch the limits of human understanding, but they’re reasons, nonetheless. Even though the package designer…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.