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Design, More
20 Of The Best Hidden Messages in Logos.
Do you believe that subliminal messages in product logos influence your patronage or purchasing habits? Do you scrutinize logos trying to find secret designs within the design? Neither do we, but many of the biggest companies include hidden messages in logos that somehow reflect their brand. To kick this conversation off, let’s ask one more…
Design
6 Most Brilliantly Packaged Snacks for Weekend Warriors.
Let’s say you’re chosen to compete on a savage and dystopian reality show. You’re thrust out into the wilderness and forced to survive on your wits and the scraps wealthy patrons send you after you’ve achieved some spectacular, broadcast-worthy feat of survivalism. So, what sort of snacks will you demand? Will they be high in…
Design
Retro Packaging Design: Why Retro is All the Rage.
Have you noticed no clear 2nd decade of the 21st century aesthetic? It seems every other era had a very specific element of fashion that served as a cultural marker, which is totally absent today. Let’s run the gamut of style throughout the 20th century, shall we?
Design, More
The 3 Most Important Elements of Label Design.
You’d think that a label designer would know how to structure a label. You’d also think a qualified surgeon could operate without sewing a scalpel inside the patient. Of course, you’d be wrong. Naturally, label design isn’t necessarily left to actual label designers. Boutique products might use a template, software download, or some other hideous…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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