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Design
How To Make Your Packaging Design Work Online.
Packaging works online pretty much the same way it works in stores — only with less emphasis on product protection, use and value, and more on whether it looks good in a thumbnail. This may be one of our most important articles this year. Strategic packaging design is equally if not more important for online…
Design
Top 5 Crazy Packaging Design Concepts That Actually Worked.
The imitable Jack Nicholson uttered one of the great movie insults of all time in the 1997 film “As Good As It Gets” when he instructed an annoying neighbor to “Sell crazy someplace else; we’re all stocked up here.” Ascribing to the “so crazy it just might work” philosophy isn’t usually the ideal strategy when…
Design
Wrap Packaging Design Rage: Know the Signs-Design a Cure.
It starts out innocently enough. You’re with a friend or close family member when they purchase some item in a plastic clamshell package. You get back home, and he or she takes the new toy out of its bag while grabbing a pair of scissors or a utility knife with which to tackle that seemingly…
Design
5 Drink Designs that Should Have Been Poured Down the Sink.
Since water is no longer the new black (in terms of beverage fashion), manufacturers have been trying to develop alternative fluids that will stimulate and quench the public thirst for potable excitement. We’ve all gone mad over SodaStream and Kombucha; we’ve universally rejected the Thanksgiving Dinner Soda. Maybe we need a beverage container that is…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.