Types.
Design
7 Friendlier High-Energy Food Packaging Designs
Why, oh why have we collectively decided that package design for energy drinks, bars and supplements should first be approved by Satan’s minions? At what point did “energy” become synonymous with ancient devilry? If you notice, nearly every energy drink bottle or can is black and/or red with gothic lettering and the occasional flame and…
Design
The 9 Most Edible-Looking Food Labels.
We occasionally get a bee in our bonnets to explore examples of really interesting and successful food packaging and label designs. However, we’ve also noticed that such packaging and label designs are extremely difficult to find. Most of the best food and drink designs are either very obscure or don’t actually exist in the marketplace…
Design, More
Why packaging designers can’t forget about logos
Branding and logos are intertwined, but they aren’t the same thing. You can have a logo without a brand, but you can’t have a successful brand without a logo. It’s like going out on a date with someone with a fantastic personality but who is, in fact, a body-less cosmic vapor. It may seem clichéd…
Design, More
4 Inspiring Label Designs Based on Product Names.
A graphic, labeling, and packaging design company will take its design cues from its clients’ brand culture. If it is a boutique, family-owned brand, the design will reflect that by incorporating familial elements into the overall aesthetic. If the brand is a strong corporate entity, the logo will represent stability, trustworthiness and endurance. If the…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.