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Design, More
Naval Elements in Your Label Design
We can’t say for sure exactly why, but maritime culture is very comforting. We enjoy nothing more than a fun evening singing rounds of “Barnacle Bill the Sailor” while engaging in an anchor lifting competition with burly longshoremen. It’s how we relax. Naval design elements offer a healthy dose of understated elegance – when well…
Design, More
Cutting Edge Web Design – How Much Grunge Is Too Much
Alright, your brand is edgy, subversive — you swim against the stream and aren’t afraid to let people know it. Naturally, you want your website to convey this exact mentality through bold designs with tons of street-cred (if there can ever be such a thing with regard to Web design; Web designers tend to suck…
Design
5 Steps to Take for a Successful Rebranding Campaign.
No idea is more American than the promise that it’s never too late to reinvent oneself. In our outlooks, we’re “free to be you and me” and taught to “never give up.” These optimistic tropes can sometimes feel a bit hokey, but it’s important to remember these essential myths (truths?) when girding your loins for…
Design
Top 5 Universally Hated Packaging Substrates
There must be an unrecognized global shortage of packaging design companies; why else would horrible package designs still linger on our shelves, in spite of the collective public hatred of them? Not that you needed to be reminded, but here are a few roundly despised categories of product packaging. Please take note so that you…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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