Types.
Design
Should You Include Poetry on Your Packaging?
With consumers almost universally disdaining overly verbose product descriptions and labeling, some marketing departments have wisely decided, “Hey, instead of lengthy messages that customers either ignore or are intensely irritated by, why not put our Chaucerian Lit minors to good use and incorporate poetry on our labels? After all, there’s nothing a customer appreciates more…
Design
6 Design Elements that Sell Your Product All Casual-Like.
If “keeping it real” is a virtue, then some of the most elegant packaging designs embrace simplicity, modernism, and that effortless feeling of cool you just can’t resist. Coolness is incredibly seductive; being cool requires complete self-assurance and a total aversion to trying too hard. We like to think of ourselves as pretty cool among…
Design, More
5 Details that Can Make or Break Your Label Design
When you’re introducing your brand spanking new retail product, the exact design of your label may take a back seat to simply having a label in the first place. Yes, you are going to want the public to know what the name and purpose of your product is, but even the minor, seemingly insignificant details…
Design
5 Ways Package Design Can Make Your Product Friendlier
Whether it’s due to our inherent narcissism or panic that our possessions will inevitably be stolen, everyone is comforted by personalized or monogrammed products. It’s a wonder that more organizations haven’t explored the possibility of incorporating personalization features since they’re great tools for individuating your brand from the rest of the competition. Having packaging personalization…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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