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5 Web Design Trends You Should Ditch Right Now.
How is it possible that trends — be they fashion, digital or food — can be simultaneously intriguing and status-enhancing and yet so, so… stupid? We’ve all been guilty of wearing acid-washed jeans, owning laser disc players or ordering a Zima with a straight face. Eventually, we came to realize that our dedication to yesterday’s…
Design
4 Ways to Put the Fun Back in Packaging
Remember the opening of that 1990s movie Joe Versus the Volcano, when the Tom Hanks character (Joe) and his co-workers death-march themselves into their horribly depressing and dingy office building for yet another soul-numbing, suicide-inducing work day? That doesn’t seem too terribly far off for those of us used to working under fluorescent lighting. Even…
Design
When Stupid Practical Things Get in the Way of Your Perfect Design
Ah, practicality: the most dreaded word a creative-type can hear. It always rears its ugly head and interrupts the most ingenious and aesthetically brilliant packaging designs demanding that in the end, the thing still has to work. The good news is that for creatives that work at let’s say, a packaging design company, an appreciation…
Design
5 Genius Packaging Design Concepts Not in the Mass Market
Once in a while, Motor Trend will publish photos of a new concept car prospect from one auto manufacturer or another. More often than not, these concept cars will be incredibly futuristic — domed windshields; huge wheels; elongated frames; little aliens in the passenger seat (or hamsters). The designs are so stratospherically bizarre that you…
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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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