Types.
Design
4 Things the Produce Aisle Can Teach You about Packaging Design.
How often do you really look at the structure of the produce aisle? Have you ever noticed that the layout of the produce is a pretty solid indicator of the overall level of quality of the entire store? In your higher-end supermarket chains, the produce section will often be pleasingly lit, sometimes with glossy, wood-paneled…
Design
Package Design for the Full Product Lifecycle
We’ve complained about excessive packaging in the past (namely in the form of clamshells), but we do freely admit that certain circumstances require extra protective packaging. Sometimes it’s to shield the product from crushing, sometimes to discourage theft, and occasionally to disguise the nature of the product from neighbors and/or spouses (thank you, plain brown…
Design
Eye for an Eye Part 1 – Dealing with Brand Thieves
How do you deal with someone who steals your brand identity? Roundhouse kick, uppercut, jab, right cross, left hook. But that’s only if the thief is standing right in front of you. If it is an anonymous little Internet weasel, you’ll need a different strategy. Different sized organizations handle brand identity theft in different ways….
Design
Millennial Marketing 101 – Intro to Package Design
So, how are Millennials fundamentally different from those of us with the benefit of age, wisdom and experience? They are statistically more likely to trust a product endorsed by Iggy Azalea, while baby boomers are statistically more likely to think “Iggy Azalea” is some kind of fungus. For the greater part of the 20th century…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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