Types.
Design
4 Ways to Spice Up Bland Convenience-Food Packaging
Convenience foods are depressing enough; why make the packaging mind-numbingly bland? Remember, convenience foods are mass-produced, largely synthetic and nutrition-free (and shamefully addictive. Damn you, Funyons). If the packaging can’t conceal this fact, then we may as well be living in an oppressive, dystopian regime, where all of our sustenance comes in pill form and…
Design
Why Baby Steps to Rebranding Are More Effective.
Baby steps are a recommendation (not always well-received) we make before engaging in any activity that can result in catastrophe. Yet, when it comes to the steps to rebranding, many companies put the pedal to the floor, trying to get the project completed as fast as possible. These brands insist on leaping without a functioning…
Design, More
10 Commandments for Better Logo Design
Your brand Logo design is one of the most important factors in creating a strong brand recall. Designing a great logo is more than just how it looks. It is how it feels to the customer. How it resonates with them time and time again. Your logo is the foundational graphic design element that lives…
Design, More
Icons vs. Logos: I Think Icon, I Think Icon, I Think Icon.
Iconography is a large part of website design; even the most astringent and clean Web pages require icons of some sort; it is only a matter of what kind of icon is appropriate for the particular brand. A financial institute might not be served well by little cartoon kitties, and a baby clothing retailer wouldn’t…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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