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Design
Successful Packaging Design Isnt a Commodity
Does your packaging design company get all excited at the thought of quantitative research? Will your design team spend hours deciphering hundreds of pages of statistical data? Do your designers deeply love graphs? If the answer is no, you might want to rethink your packaging design associates. Consumer appeal isn’t accidental; a huge amount of…
Design
Package Design Contests – Great Opportunity or Talent Exploitation
We’ll spare you the suspense: The answer is shameless talent exploitation, period. Additionally, design contest don’t even to begin to approach the most important aspect of packaging design: In-depth consumer knowledge and market appeal. How does a kid working on a MacBook Pro in his parents’ basement gather quantitative research data? Can he engage in…
Design
Is your packaging design ready for space?
The human preoccupation with space travel has led us, as patriotic Americans, to wonder: When will someone design a Doritos package that can survive reentry? Moreover, will the packaging appeal to the extra-terrestrial market?
Design
4 Ways Physical Product Placement Affects Package Design
When it comes to package design, we in the design profession can be guilty of thinking mainly of our desire to win awards, have our works featured in Taschen anthologies and have bio-films made about us and our deep and agonizing desire to create art when we shut even those we love most out of…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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