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Design, More
Designer and Client Counselling — Finding Out What They Really Want
Sometimes it seems like designers and clients just don’t speak the same language. Learning how to manage a client’s expectations ahead of the design process is sometimes as crucial to the project’s success as the end result. Here is how professional, board certified graphic design couples’ counsellors help designers and clients iron out their differences.
Design
8 Tips for Revising Package Designs for the Holidays
The holiday season means many different things to many different people. For some it is a season of peaceful reflection; for others it is a time for family and celebration. To marketing executives, it is a time of unbridled greed. Well — it is for a lot of us, but execs don’t attempt to conceal…
Design
Packaging Design For The Crowded Energy Drink Market.
The energy drink industry has now secured itself, becoming a required category for retailers of all sizes. Commercial refrigerators with clear glass displays provide the right environment for colors, stimulating the desire for greater energy and focus. But it isn’t all good news; competition is fierce, and energy drink brands face more challenges than ever….
Design, More
Advantages to Keeping All Design Work with a Single Firm
We understand. With an abundance young and attractive graphic/Web designers — all salivating over the opportunity to secure a new client — you might reasonably experience a wandering eye; the desire to recapture your youth with a brief but exciting new relationship; a need to experience the unbridled joy of paying approximately one-third of the…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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