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Deck the Website Halls
How to make the most of the holiday rush and making sure your target market doesn’t forget (or get annoyed at) you. Many businesses, especially in the retail sector, like to decorate in the spirit of whatever season it is, and with good reason: to drive holiday sales. This is why you see stores with…
Design
Cereal Packaging Design For the Future
Creativity in graphic design is all over the cereal industry, but innovation in product packaging has been stale for several decades. It baffled us why cereal packaging has been stagnant for so many years. It doesn’t have to be this way, as there are plenty of packaging innovations offering solutions to the problems traditional cereal…
Design
Saying Goodbye too Soon — A (pseudo) Case Study of Syrup Packaging
While the pancake industry has never been exceptionally controversial, it’s pretty clear that the market does care passionately about its syrup. So much so, in fact, that there seems to be a veil of discontent over the Hungry Jack Pancake Syrup brand, because they dared to change their package design. We’d hate to think what…
Design
Customers Don’t Know What They Want – Research Does
Anyone who has spent any time in a supermarket knows that there is an abundance of choices for essentially every product category. Granted, we all have specific needs — some of us might need to manage an especially tight budget; others might have dietary restrictions, and the rest of us might have strong objections to…
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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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