Types.
Design
Bigger Isn’t Better: How Packaging for Samples Can Give Your Brand a Boost.
As variety becomes a new shopping priority for consumers, brands can set themselves apart by providing new options for customers to try their products. Our society has traditionally functioned on a basic system — if a little is good, more must be better. This ideology includes bulk retailers such as Costco offering big discounts for…
Strategy, Design
Letting Your Customers Tell You What’s Trendy
In a marketplace full of fickle and temperamental customers, market research is the key to giving your brand an edge. In our fast-paced world where fast manufacturing is king, too many businesses fall into the trap of telling consumers what they want instead of actually finding out what they want. While the brain trust in…
Design
Grrrr…Making Your Packaging Appeal to the Modern Male
Male product packaging is sometimes assumed to be right for everyone, and sometimes it’s merely a copy of a feminine product with manly colors on it. What’s the secret behind appealing packaging for men? When men aren’t hunting for bears, scaling Mt. Everest, barbecuing huge quantities of brisket, or shaving with a machete, they’re shopping…
Design
5 Ways Packaging Adds Value to Your Beautiful Product
In an effort to pretend that they don’t all use pretty much the exact same ingredients, beauty product designers land customers with these five sweet packaging elements instead. Walking down the beauty product aisle of any drugstore is a lesson in visual diversity, so discovering that most of those items have practically identical ingredient lists…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.