Types.
Strategy, Design
Packaging that Doubles as an Accessory
Taking a cue from James Bond, reusable packaging for beauty products is now apparently playing double agent in the form of multi-use containers. Ever since that first little girl decided her empty box of animal crackers could be upcycled into a posh cardboard purse, product designers have gotten increasingly clever about making multi-use containers for…
Design
5 Packaging Themes That Might Elevate Your Brand
Don’t let your brand’s complexion get dull – rejuvenate it with the alpha hydroxy acid of fresh package design!
Design
4 Ways Packaging Can Make Your Consumers Happy
Consumers despise change, except when it’s good and especially when it’s not. With so much indecision, it’s tough to know when packaging innovation will be welcomed. Here are four ways to keep consumers happy and coming back for more via packaging design. When it comes to packaging, innovation is key. It’s not enough to simply…
Design
Designing Packaging that Teens Won’t Ignore
OMG. Like, I can’t believe they even packaged stuff like that. Like, didn’t they read SmashBrand’s article on how to package for teen customers? The affection teenagers have for your product could mean the difference between existing in obscurity and being a major retail sensation. This is not only because the teenage market is, in…
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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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