Types.
Design
How to Reach Senior Shoppers with Packaging Design
Businesses that want to engage senior shoppers must understand their priorities—and how they differ from their Millennial counterparts. When marketers develop strategies, they often target the highly-desirable Millennial population. And while it’s true the spending power of Millennials is growing every day, there’s plenty of competition vying for their attention. Instead, savvy brands can take…
Design
Psychological Strategies for High-Impact Package Design
The decision to purchase is influenced by many psychological variables that package designers need to address. How long do you look at a product before deciding whether or not to buy? Two seconds? Five seconds? For most of us, it isn’t long. We form snap judgments on each product based on numerous psychological variables that…
Design
5 Things Every Effective Packaging Design Must Do.
Product quality is undoubtedly important for product trial and repeat purchases, but when consumers view your product on the shelf, quality is only a perception, not an experience. With an effective packaging design, you do everything possible to convince consumers to buy your product without prior awareness. Essentially, it would be best to assume they…
Design
Effective Packaging for 2017 Consumer Trends
Effective packaging doesn’t happen by accident. Brands that stand out on the shelf look ahead and predict consumer trends before they become commonplace. For many brands, product packaging is a reactive process. They watch what works, examine why it works, and adapt their packaging to meet the same criteria. And while these brands may find…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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