Types.
Design
7 Tips for Competitive Package Design.
It’s hard to stand out on the shelf, but brands have considerable options for making an impact with their customers. With how competitive the current retail market is, it’s not surprising that so many companies are looking to give their brands a boost with a revitalized packaging campaign. And while you shouldn’t let the “rules”…
Design
Package Design Trends for 2018
Nothing stays the same – not the lines on your face nor the leaves in the fall, neither Coke bottles nor Starbucks coffee cups. Time marches on. Woe is the consumer. Try to keep up. In spite of how aversive consumers are to change, packaging trends evolve. There’s always something new on the horizon, so…
Design, More
Packaging Design Awards & Competitions
Over the years we found ourselves searching the internet for competitions to submit work for SmashBrand. What we noticed was the lack of a single source of information for CPG packaging design awards and competitions. Here is a curated list of packaging design competitions we’ve found over the years, and we hope this helps other…
Design
3 Ways to Connect With Millennials Through Packaging Design
The internet has switched the power dynamic of shopping away from retailers and placed it firmly in the hands of consumers. Where customers were once required to navigate your store’s layout to find products, they can now view your entire product lines on their phones. Where they would once view your products in optimal retail…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.