Types.
Strategy, Design
A Simplified Primer to Defining a Brand: What Is Branding?
Branding is part art, part science. Many intangible elements go into shaping a brand that stands out and brings in the clientele you’re shooting for. “Think pieces” about branding elicit many opinions and much debate and leave us finding the concept difficult to quantify. This leaves a lot of professionals demanding to know what a…
Design
Cannabis Marketing and the Role of Packaging Design
We’ve worked developing some of the leading brands in the industry and without a doubt, it’s a good time to be a cannabis vendor. In the wake of growing legalization, the cannabis market is exploding in the United States. Projections estimate that the U.S./Canadian legal cannabis market will reach $47.3 billion by 2024. That’s a…
Design
6 Packaging Design Trends Dominating 2019
Packaging design trends fall in and out of fashion. It was true 100 years ago, and it’s true today. But sometimes certain design trends transcend the “fad” state and become full-blown best practices that any company can put to work in service of its brand goals. And in terms of 2019 package design trends, we…
Design
4 Simple Strategies for Engaging Customers With Packaging
Your product’s packaging can make or break a sale. If your packaging is engaging, polished, and attractive, it’s an easy way to differentiate yourself from others on the shelf and earn that treasured space in their shopping carts. But if the packaging isn’t engaging, there’s a good chance that shoppers will never give it a…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.