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Design
Attracting Millennials To Your Pet Brand With Packaging Design
Depending on who you talk to, Millennials are either the scourge or saviors of our world. On the one hand, they’re blamed for helping the demise of casual dining restaurants, causing the cost of avocados to skyrocket, and ruining sales for heritage beer brands like Budweiser and Coors. But on the flip side, thanks to…
Design
The Complete Packaging Design Process: From Concept to Print.
On its surface, the packaging design process seems simple. You devise a layout, put together some colors, and slap some text on it. Boom—you have a good packaging design. But is the process really that simple? How do you know if this design will connect with your target customer? How do you guarantee the primary…
Design
How to Create A Cosmetic Packaging Design That Wins On-Shelf
Despite how light and approachable cosmetic packaging design appears, it’s a niche with substantial retail competition. As a result, in recent years, the cosmetic industry has seen innovative packaging design trends. We’ve all seen it; your typical cosmetics aisle is wall-to-wall options, with big-name brands getting the most play and smaller brands becoming lost in…
Design
Packaging Design for Kids
Whether it’s on the shelf at the store or in the corner of their room, parents have learned that their kids make a big deal out of shiny packaging. It is the product packaging’s visual appeal that takes them from interest to must have. If you’re making products for kids, then you should pay attention…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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