Types.
Design
Trends and Innovations in Alcohol Packaging Design.
A memorable experience exists with even the cheapest of adult beverages. While packaging in Pabst Blue Ribbon and Patron may differ, to consumers of alcoholic beverages, both stimulate memories, attaching the brand to a moment in time. How do we break through these experiences with our alcohol? What makes alcohol a special CPG category is…
Design
The Complete Guide To Box Packaging Design.
Product packaging is not just a box, bottle, or pouch; rather, it’s an experience you offer your potential buyers. Unique packaging design should do more than impress the target audience, it should make your brand distinctive in your chosen market. And while you might “think” of packaging as a branding asset (which it also is)…
Design
Beverage Packaging Design Strategies To Make You Thirsty.
Building a beverage brand is a daunting task. The cost of flavor R&D, bottling, and shipping (my goodness, the shipping!) is enough to detract brands from moving into the beverage industry. But what do you do when your product is so good that shelving the idea is a disservice to society? You put your grown-up…
Strategy, Design
How to Target Moms With Your Product Packaging.
Television episodes of mothers from the 1950s showcased women who had time on their hands. These women “appeared” to have a schedule allowing for full course meals, casual conversations with a friend, and being the therapist of the family. Then came a shift where many women started working. They put children in day care and…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.