Types.
Design, Strategy, Testing
The ROI of packaging: How to design CPG packs that win with consumers.
Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market share and your spot on the retail shelf. So why do many FMCG and CPG brands treat packaging like an afterthought? Your product’s packaging is the embodiment of your brand. A silent…
Design, Strategy, Testing
How data-driven package design mitigates the risks of rebranding and boosts ROI.
Rebranding always comes with risks, especially when it comes to updating your CPG pack. The wrong moves could lose you brand equity, confuse your customers, and — ultimately — negatively impact your bottom line. However, there are also risks associated with keeping your CPG brand and packaging the same. When the market tells you it’s…
Design, Positioning
Things You Must Know About Eco Friendly Packaging Design.
Discover how to create eco friendly packaging design that boosts sales, meets sustainability goals, and stands out on shelves—without costly mistakes.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.