Types.
Design
A Timeless Approach to Modern Packaging Design.
What does modern mean to you? Your answer will probably differ from other professionals reading this article. To say that the definition of modern is broad would be an understatement. You may miss your target market if you create a Modern packaging design based on what you feel modern designs should be. If you leave…
Design
How To Create A Tea Packaging Design That Wins On-Shelf.
While coffee might be the bigger conversation in the United States, globally, tea generates more than double the revenues. With coffee generating 102.02 billion compared to tea, which generates 207.1 billion, you can clearly see why tea is such an important part of the CPG market. Therefore, tea packaging design is critically important to a…
Design
CPG Packaging Design: A Strategic Look At The Design Process.
The competitiveness of the consumer packaged goods industry creates an environment where only the best packaging designs continue to exist. Even though most companies are aware of this, we find the average CPG brand puts forth mediocre effort into their CPG packaging design strategy. New to market companies leaning on the CPG brand owner tend…
Design
The Ultimate Guide To Perfume Packaging Design.
When a perfume bottle catches your eye on the shelf, it becomes a sensory invitation into a world of elegance and allure. The art of perfume packaging design goes beyond mere aesthetics; it intertwines the essence of luxury, creativity, and brand identity. In this article, we will look into the secrets of perfume packaging design, exploring its…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.